How do you choose a social media platform for your biz? – Two-Minute Tuesday #3

There’s two basic steps to choosing your “home base” platform.
1. Find out where your ideal client is hanging out by either asking them or doing research, like Googling social media demographics.
2. Think about what kind of content is easiest for you to make. Is it videos, 140 character tweets, images, etc? Make showing up on social media easy for you.