After some weird camera issues and deciding to scrap today’s prerecorded Two Minute Tuesday (despite having taken the time to edited it) because it looked totally embarrassing, I ended up doing today’s Two Minute Tuesday as a Facebook Live!
You can see it here:
https://www.facebook.com/Introvertology/videos/849182345219220/
Q: How do you grow engagement in a Facebook group?
A: 1. Post regularly and frequently in your Facebook group. Sometimes there’s mindset issues standing in the way of this, the most common ones are:
i. Introverts can’t be leaders. Except, we totally can be great leaders! Mahatma Gandhi, Abraham Lincoln, Elon Musk, and Warren Buffet are all introverts. We can totally be leaders, but you have to find a way of leading that works for you.
ii. I’m not an expert. Sometimes people who have vast expertise in a subject still cannot see themselves as an expert. If this is your case, then don’t call yourself an expert! But realize that people are joining your page to learn from you and you have something to teach them. Let’s say the number 10 is an expert, and the number 1 is totally clueless about something. Even if you only emotionally consider yourself a 7, that’s a whole lot of numbers in between you and the people joining. So share your knowledge!
2. Use theme days. When people are on Facebook they’re often just scrolling mindlessly or are overwhelmed. Make things easier on them by giving them an idea of what to post in your group! Choose one theme for each day of the week (like Motivation Monday, or Tip Tuesday) and then use the same themes for the next week.
3. Ask an RSQ – Really Simple Question. RSQs should be SSS – short (no more than 2 sentences), simple (it should not require the person think for 2 minutes before answering), and slightly personal (though not a requisite, Facebook is all about connecting, and people love to share something slightly personal).
An RSQ could be ver general, like “I’m curious, where do you live?” or specific to your industry, like “What Myers Briggs Type are you?” RSQs are great for short-term engagement. But the aim of your Facebook group should be to create a community, so I wouldn’t recommend RSQs being the foundation of your Facebook group posts. When you do post an RSQ, don’t forget to engage with the people who respond and comment.
Do you have a question for me for my next Two Minute Tuesday? Let me know in the comments below!
