Is having an ideal customer important?

Identifying Your Ideal Customer is crucial to everything from getting engagement on your social media posts, to getting clients, to not being overwhelmed by social media. Now, you might be thinking that you want to help everyone. I get it, me too. But it’s physically...

5 timeless marketing lessons from the MySpace era

Music on auto-play. Agonizing over who should be in your Top 8. Hideously ugly backgrounds. I wouldn’t call MySpace the good old days of social media, but they were certainly the old days of social media. 10 years ago, I was in charge of marketing for my...